Since I wasn't actually at SXSW and thus did not attend the panel, I don't know specifically what happened. I am relying on information gathered from tweets and the forums, but it's more than likely that what I say about the panel is totally inaccurate. Just so you know.
So as 3:30 CDT approached, a lot of twitter messages started appearing that Brian Cain and Brian Clark were missing from the panel. Brian Clark was apparently outside running towards the conference center after getting seperated from Brian Cain. What they were doing outside is anyone's guess. The panel started without them, although it appears that Brian Clark showed up not too long after it started.
Things weren't going well for the panelists. People started leaving the room and StopTarpARG was celebrating that fact over Twitter. I guess they also start removing protesters, but luckily StopTarpARG wasn't known, and could keep tweeting throughout. The panelists then had the people in the rooms start playing a game where everyone would tell secrets to each other - I'm guessing to bide some time for Brian Cain to show up.
This severely perplexes the attendees as very negative tweets start coming out, helpfully ReTweeted by StopTarpARG, who is having a field day. "Brian Cain's "Private Branded Entertainment" was the worst panel environment yet. #SXSWi" and "What. The. Fuck. Is going on in this brian Cain panel??? #sxsw" seem to convey the atmosphere in the room.
StopTarpARG then switched into gear and updated his website with a Youtube video and a rebus puzzle. The video showed some unknown assailant throwing blood on Brian Cain in a parking lot. Now we know why he hasn't shown up yet. Brian Clark is probably glad he split up with him (or is he the blood thrower... dun dun dunnnnn).
The cipher is slightly annoying in that I don't know what all the stupid little symbols are. Luckily strifey is better at them than I am and quickly answers "bacon cipher on flyer" (bacon s+eye+fur awning-ing fly+r). Now I'm really glad that we got a couple of decent shots of the flyer from Dee and Brian Clark. The Bacon Cipher was encoded via the ?s and !s around the edge of the flier.
If you moused over the rebus image, a hidden password box would appear where you could then input "briancainsux" to get images of people who were in attendance. Pretty nifty.
????! !???? ?!??? ????? ?!!?? ???!? ????? ?!??? ?!!?? !???! !??!! !?!?!
aaaab baaaa abaaa aaaaa abbaa aaaba aaaaa abaaa abbaa baaab baabb babab
B R I A N C A I N S U X
While everyone was trying to figure out the Bacon Cipher, Brian Cain finally appeared at the panel, pissed off, covered in blood and towing along some cops. Oops! The other panel members tried to laugh this off, but StopTarpARG was crowing that the protests were winning the day.
After the audience members photos were shown, the panelists invited them up to the front to determine if any of them were StopTarpARG by having them repeat the phrase "In the future, the toilet will analyze the urine." because it was a serious matter to find out if StopTarpARG had taken a photo of themselves. It was not a tactic to stall for time because someone's cell phone decided to die at that point and couldn't trigger a callback routine. Not at all, because these people are professionals.
Then the big moment came. If you had called into the 866-397-7406 earlier, you would suddenly find your cell phone ringing back from that same number. Answering it, you would hear a message from StopTarpARG. "The time to arise is now. Take off your shoe and throw it at the heathen Brian Cain. Throw your shoe! Throw your shoe!" I'm not sure if anyone actually ended up throwing their shoes at Brian Cain, but I can only hope they did because it amuses me to imagine a blood drenched man standing in the room dodging a ton of shoes being thrown at him.